Brand & visual design
Colour systems checked against WCAG, logo concepts and a brand mascot, documented so others can apply them.
Design · Marketing · AI automation
Dmytro Kartinnik
I lead marketing at a B2B software company in the Netherlands and do much of the hands-on work myself: brand systems, explainer videos, websites, SEO and AI agents. Most of it on a near-zero budget, and documented so colleagues can keep using it.
50+ documented projects in 2026
6 disciplines, from brand to code
UA · RU · EN working languages, Dutch in progress
What I do
Video & motion
B2B explainer videos from storyboard to a trilingual final cut, built on AI-generated illustration systems.
Marketing & content
Positioning, LinkedIn content calendars, weekly and monthly reporting and lead generation, prioritised for a minimal budget.
Websites & SEO
WordPress sites, technical SEO, visibility in AI search, consent compliance and page speed.
AI agents & automation
Copilot Studio and Power Automate agents that turn official data into structured documents, tested until they are reliable for colleagues.
Apps & tools
My own products, built with AI coding tools: a café till app, a real-time party quiz, esports analytics.
Selected work
Website
Trilingual nonprofit website from zero
A Dutch volunteer initiative went live in Dutch, English and Ukrainian. I handled the whole chain: domain, email, SSL, design, build and a small custom plugin.
Video
Trilingual B2B explainer video
Storyboard, AI-generated illustration system, animation and localisation, then documented as a reusable production playbook.
AI agent
Curriculum-design agent for vocational education
A Copilot Studio, Power Automate and AI Builder agent that turns a national qualification code into a structured curriculum design document.
SEO
Multilingual website SEO and speed
Correct indexing for every language version of a company website, and desktop PageSpeed raised from 77 to 93.
Brand
Accessible brand colour system
Scattered company colours consolidated into one documented, WCAG-checked palette, with a method for future colour decisions.
App
Till app for a community café
A mobile point-of-sale web app in Next.js and SQLite, self-hosted with Docker and used daily on staff iPhones.
How I work
Budget first
I start with the low-cost, high-impact options and treat paid media as a boost, not the plan.
Decisions on paper
Playbooks, logs and checklists record what was decided and why, so the work survives handover.
AI as a tool
AI drafts, analyses and builds under my direction. I make the decisions and test the result before it ships.
Education
Diplomas
Master’s degree · 2020 – 2021
Digital Technologies
Berdjansk State 'P.D. Osypenko' Pedagogical Institute
Diploma with honours · Grade 100/100
Qualification: Lecturer in Computer Technologies and Computer Science, Computer Systems Engineer.
Bachelor’s degree · 2016 – 2020
Computer Technologies
Berdjansk State 'P.D. Osypenko' Pedagogical Institute
Qualification: Specialist in the Field of Computer Technologies, Lecturer in Practical Training in the Field of Computer Technologies.
Certificates
Certificate · Oct 2026
AI Fundamentals
Google via Coursera · Course 1 of 7, Google AI Professional Certificate
A practical foundation in using generative AI at work as a collaborator rather than a simple task completer, with hands-on labs in Gemini.
Certificate · Sep 2026
Basisdiploma AI-Geletterdheid
De Nationale AI Cursus
Certificate · Aug 2025
RPA Basics and Introduction to UiPath
UiPath
Certificates · Mar 2025
Python: two courses
University of Michigan
Programming for Everybody (Getting Started with Python) and Python Data Structures.
Professional certificate · Jan 2024
Google UX Design Professional Certificate
Google via Coursera
Six of its courses are listed below, from UX foundations and research to high-fidelity prototypes in Figma.
More courses
- Build Dynamic User Interfaces (UI) for Websites Google · Coursera · Oct 2023
- Create High-Fidelity Designs and Prototypes in Figma Google · Coursera · Sep 2023
- Conduct UX Research and Test Early Concepts Google · Coursera · May 2023
- Build Wireframes and Low-Fidelity Prototypes Google · Coursera · Jan 2023
- Start the UX Design Process: Empathize, Define, and Ideate Google · Coursera · Dec 2022
- Foundations of User Experience (UX) Design Google · Coursera · Oct 2022
- Spine PRO: A Complete 2D Character Animation Guide Udemy · Mar 2024
- Cryptoliteracy and blockchain Osvita Diia · Mar 2023
- Graphic design. Composition Creative Practice · Apr 2022
- Adobe Illustrator 2021 from scratch to results Udemy · Feb 2022
- Design theory for web designers, photographers and artists Udemy · Jan 2022
- UI Design Fundamentals in Practice Udemy · Jul 2021
- Web Design in Adobe XD Udemy · Jan 2021
- “New Journalist” media school NOVOMEDIA · Apr 2019
Let’s talk
For a project, a collaboration or a conversation about design, marketing and AI automation.